WHAT'S NEW
 


Appeton has just launched a new packaging for its Child Health
Supplements range. The changes include:
• Chevron logo design gives consistency and a stronger branding
   for Appeton & its product name
• Change in product name for Appeton MV to Appeton Multivitamins Original
• Star shaped tablet now highlighted on front pack
 


Pack changes for Appeton Children’s Vitamin C range:
Change in product name from Vitamin C 100mg to Activ-C 100mg
‘A-Z’Alphabet tablets & Star-shaped tablet now highlighted on front pack
Fun cartoon characters to attract kids
a) Mickey Mouse for ‘A-Z’ range, which target younger kids (aged 3-7 yrs)
b) Justice League for Activ-C range, which target older kids (aged 8-12 yrs)