The B.I.G Concerns of Parents

The B.I.G Concerns of Parents

As we celebrate Malaysia’s independence this August, we’re reminded of the strength, resilience, and unity that built our nation. But let’s not forget the quiet power shaping our future – you, mama. Just as a strong nation is built on the well-being of its people, it all begins with healthy mothers and babies. As children grow, most parents find themselves worrying about the same three things, their child’s Brain & Eye Development, Immune System, and Gut Health. These B.I.G concerns are the foundation of every child’s growth, learning, and overall wellbeing.

When it comes to the Brain, time is precious. Did you know that 90% of a child’s brain growth is completed by the age of five? That means the early years are a golden window to give the right nutrients that shape learning, focus, and even vision. DHA acts as the building block for brain and eye cells1, while Choline powers up memory and learning2. Taurine helps brain cells connect to each other more effectively, boosting focus and sharper thinking. Together, they set the foundation for a brighter brain and eye development.

Next comes Immunity, the invisible shield every parent wants to strengthen. What many don’t realize is that a child’s immune system stays immature until about 12 years old, which explains why little ones often fall sick more easily. This is where Nucleotides step in. Naturally found in breast milk, they play a crucial role in building and regulating immune cells3. Research shows that dietary nucleotides can boost the body’s defence system4, making kids stronger and more resilient against everyday infections.

Then there’s the Gut, the unsung hero of health. Digestive issues like constipation or diarrhea are all very common in kids, often due to low fibre, imbalanced bacteria, or poor eating habits. Beyond that, the gut is also where most of the immune system lives. That’s why Prebiotics like FOS and GOS are so important. They feed the “good” bacteria, improve bowel movement, and keep digestion smooth5, while also giving immunity a natural boost from within6. A healthy gut means happier tummies, and healthier, more energetic kids.

To help parents tackle these three B.I.G concerns during growing phase, Appeton Appekidz is formulated for children aged 1 to 12 years old. Packed with DHA, Choline, and Taurine for smarter brains and sharper eyes, Nucleotides to improve immunity and FOS & GOS for better digestion and stronger gut health. Imported from France and 100% sucrose-free, Appeton Appekidz offers parents peace of mind that their little one’s Brain, Immunity, and Gut, the B.I.G essentials — are all supported in one wholesome formula.

Give your child a B.I.G start in life.

Learn more: Appeton Appekidz

References:

  1. Lauritzen, L., Brambilla, P., Mazzocchi, A., Harsløf, L. B. S., Ciappolino, V., & Agostoni, C. (2016). DHA effects in brain development and function. Nutrients, 8(1), 6. https://doi.org/10.3390/nu8010006
  2. Derbyshire, E., & Obeid, R. (2020). Choline, neurological development and brain function: A systematic review focusing on the first 1000 days. Nutrients, 12(6), 1731. https://doi.org/10.3390/nu12061731
  3. Gil, A. (2002). Modulation of the immune response mediated by dietary nucleotides. European Journal of Clinical Nutrition, 56(Suppl 3), S1–S4.
  4. Maldonado J, Navarro J, Narbona E, Gil A. The influence of dietary nucleotides on humoral and cell immunity in the neonate and lactating infant. Early Hum Dev. 2001 Nov;65 Suppl:S69-74. doi: 10.1016/s0378-3782(01)00208-0. PMID: 11755037.
  5. Macfarlane, G. T., & Macfarlane, S. (2003). Fermentation in the human large intestine: Its physiologic consequences and the potential contribution of prebiotics. Journal of Clinical Gastroenterology, 37(2), S120–S129. https://doi.org/10.1097/00004836-200311002-00012
  6. Roberfroid, M. (2007). Prebiotics: The concept revisited. The Journal of Nutrition, 137(3), 830S–837S. https://doi.org/10.1093/jn/137.3.830S